£1 from every planner sold will go to Vision CareThe 2027 planner · Pre-orders open
The planner held at the hip of a black suit, close up
Krupa in a belted brown blazer, a tall chimney behind her, the planner at her side
Portrait of Krupa, founder of eyedeas
Krupa, founder of eyedeas

From the founderIssue 01

A note from Krupa

I wanted somewhere to plan my week, jot down notes from a CPD event, or get my thoughts out after a busy clinic. So I started creating your eyedeas.

Our work can be demanding and deeply rewarding, and I wanted space for both. This first issue takes the 2027 planner out into the world: a rooftop at golden hour, then a whole day in the city.

Krupa’s signatureFounder of eyedeas

Chapter 01 / 05Issue 01 · The Launch

Focus

Golden hour on the rooftop, and a fresh page.

The planner held at Krupa’s side among the leaves
Look 01Quality paper, made for writing

A planner and journal with room for the appointments, the learning and the thoughts that don’t quite fit into a calendar.

Krupa sitting on a rooftop deck, looking back over her shoulder, the planner at her side
Look 02Monthly plans, weekly reflections

“Space to plan, learn and reflect in work and in the life around it.”

Krupa in a checked blazer, hair caught by the wind, holding the planner
Look 03Hardback, made to be carried
Next · 02PerspectiveThe cover story: a day in the city

Chapter 02 / 05Issue 01 · The Launch

Perspective

The cover story. One planner, one day in the city, written in all day.

One planner, carried and written in all day: over coffee, on the move, in the quiet moments between plans.

Krupa on a paved walkway between tall buildings, a brick power station behind her, the planner at her side
Look 06

A coffee, and one word for the week.

The planner on a café table beside a heart latte and sunglasses
Look 07One word for your week
Krupa writing in the planner on her lap, sitting under autumn trees
Look 08
Film 01
Film 02Monthly plans, weekly reflections
Krupa smiling at the top of the station stairs, planner under her arm
Look 09
Krupa holding the planner open in front of her face below the observation wheel
Look 10Your eyedeas
Film 03See things differently
Film 04
Krupa laughing beside a Queen’s Guard figure in a sentry box, the planner open
Look 11Quality paper, made for writing
Film 05A call between clinics
Krupa holding the planner up in front of a red telephone box
Look 12

“Space to plan, learn and reflect.”

Krupa holding the planner open, the bronze sculpture behind
Look 13Your focus & goals
Film 06Ribbon bookmark
Film 07Plans for tomorrow
Next · 03ClarityRoom to think, outside

Chapter 03 / 05Issue 01 · The Launch

Clarity

Room to think, outside.

Your focus & goals, written down where you can see them. Then a little time on the grass to think them through.

Krupa sitting on the grass reading the open planner
Look 14Your focus & goals
Krupa at the railing among the leaves, looking out, the planner at her side
Look 15
Krupa reading on a lounger beneath a tall chimney
Look 16
Next · 04ReflectA pause between clinics

Chapter 04 / 05Issue 01 · The Launch

Reflect

A pause between clinics.

“Notice a win. Leave a reminder.”

Krupa in an armchair looking away, the planner resting on her knee
Look 17I’m 20/20: what went well
Krupa reclining on a wooden lounger, reading the open planner in the late sun
Look 18
Next · 05RefocusAfter hours, back to the page

Chapter 05 / 05Issue 01 · The Launch

Refocus

After hours, back to the page.

When the clinic closes and the city goes quiet, back to the page: what went well, and what tomorrow needs.

Krupa in profile in a softly lit corridor, the planner in her hand
Look 19Your name, in gold
Writing in the open planner at a café table, a coffee beside it

Evening.
What went well?

The details

Bone cover, in the light
Hands holding the planner against a brown blazer, from above
Bone cover, Ink panel
The planner held against a checked blazer, close up
Hardback
A hand holding the closed planner and a pen, close up
Quality paper

Credits

Issue
01, The Launch Issue · Autumn 2026
Featuring
Krupa, founder of eyedeas
The planner
The 2027 planner in Espresso, Bone & Ink
The shoot
19 looks and 13 films, photographed in London, October and November 2026

The editorial

  1. Issue 01The Launch IssueAutumn 2026 · This issue